摘要
插图语言作为一种视觉语言、视觉思维和一种审美的意象,具有独特的社会性、民族性、文化性和流行性特征.在现代市场流通领域,插图语言正发展成为商业艺术的一种独特手段,在促进商品的营销、引导大众审美观念方面发挥着重要作用.
Illustrations language as a visual language, visual thinking and an aesthetic image, has a unique social, ethnic, cultural and pandemic characteristics. In a modern market circulation, illustrations language are being developed as a unique commercial art means. In the promotion of commodity marketing, aesthetic concepts to guide the public to play an important role.
出处
《陕西科技大学学报(自然科学版)》
2008年第3期172-174,共3页
Journal of Shaanxi University of Science & Technology
关键词
插图语言
媒介
大众审美
引导性
illustrations language
media, the public aesthetic
leading