对“农家乐”的符号学解读

On "Happy Peasant Family" from Semiotic Perspective

基于语言符号学理论,从两个方面对"农家乐"这一旅游品牌的出现作了分析并进一步指出"农家乐"的本质就是城乡协调发展。

Based on the theories of Linguistic Semiotics, this paper analyses a social phenomenon, ＂Happy Peasant Family＂, from the following two perspectives： the motivation of its naming and the value it has on society, culture, and economic. The paper also points out that the essence of ＂Happy Peasant Family＂ is the harmonious development of urban and rural areas.