摘要
首先从影响需求弹性的因素出发，论述了需求弹性在价格决策中的作用；然后利用边际分析方法从提高企业销售收入及利润的角度，分析了如何根据不同产品、不同市场的需求弹性，制定企业的价格策略．
This paper first discusses the effects of price elasticity of demandon price decision from the factors in fluencing elasticity. Then it uses'marginal' theory to analyze how to draw up price policy according to price elasticity of demand on different products and different markets,whose goal is to increase sales income and profits.
出处
《河北工业大学学报》
CAS
1997年第4期85-90,共6页
Journal of Hebei University of Technology
关键词
价格决策
需求弹性
企业
经营决策
Price decision, Price elasticity of demand, Marginal analysis, Sales income, Profit
