浅论报纸娱乐专版的编排与设计

A Preliminary Study of the Layout and Design of the Entertainment Pages in Newspapers

娱乐专版是市场经济条件下媒介的自我调适,是媒介对多元文化条件下的媒介空间的应答,是上个世纪九十年代以来读者心理需求的产物,很多读者在拿到报纸的时候往往会在第一时间打开娱乐版,浏览娱乐新闻。在日趋激烈的报业竞争中,娱乐版以其独有的愉悦、休闲功能成为报纸吸引读者、占有市场的利器之一。本文就如何做好一个娱乐专版进行阐述,包括文章标题,内容,图片等的运用以及版面线条的运用,力求设计出最符合受众需求和审美要求的娱乐专版。

Entertaiment pages are the media＇s self-adjustment in the market economy, the response to the media room in the multicultuer and a production of the reader＇s psychological demand since 1990＇s. Many readers scan the entertaiment news at the moment they get the newspaper. In the increasing fierce campetition of world press, entertaiment pages attract readers and capture market with their unique function of pleasing and relaxing. This paper discusses how to make an entertainment page which meets the reader＇s need and aesthetic standar from the following aspects： the title; the content, the pictures and the application of the lines.