我国林业企业电子商务发展中存在的问题及对策研究

Study on the Problems and Countermeasures of the Development of Forestry Business E-commerce in China

电子商务是利用现代信息网络与计算机技术进行的商务活动,作为21世纪崭新的商务模式,具有广阔的发展前景。阐述林业企业电子商务的内涵及特点。重点分析我国林业企业在开展电子商务活动过程中所存在的问题,如技术落后、企业信息化水平低、人才匮乏等。并结合我国林业企业的实际,针对所存在的问题,提出通过加快基础信息网络,信息化建设,制定林产品电子商务标准等相应的解决策略。从而加快我国林业企业电子商务的发展,提升林业企业的市场竞争力。

E-commerce is to do commercial activities taking advantage of the advanced information network and computer technology. As a new commercial model in the 21 st century, it has unlimited and broad prospects. Firstly, the paper introduces the concept and characteristics of E - commerce of forestry corporations. And then, it analyzes the problems during the process of E - commerce＇ s development of forestry business in China, such as out- date technology, non- complete information construction and the shortage of human resources. Finally it put forwards the corresponding measures to promote the progress of E - commerce of forestry business and to heighten the competence of forestry business in China on the basis of the above analysis of existent problems of forestry business.