情感系列服装——我国服装市场的新亮点

Introduction of family feeling series garment

情感系列服装是近年来我国服装市场上出现的一种新概念服装。阐述了情感系列服装的概念与内涵,分析了消费者对家庭生活的依恋、现代家庭结构的改变、生活水平的提高、生活模式的调整等市场驱动因素,并从款式、结构、色彩、图案等方面讨论了情感系列服装的设计要点,指出了其产品设计的方向,指出应借鉴情感系列服装的横向营销思维方法,开拓新的服装目标市场。

Family Feeling Series Garment is a new concept to the fashion market of our country. Its conception and special content is introduced and the market driving factors, such as the consumers＇ feeling to the family, the enhancement of the living level and the adjustment of the living mode are analysed. The main point of the design from the point of style, structure, color and pattern is also discussed. At last, the desingn direction and the advice that horizontal marketing should be learnt to develop new target marketing is pointed out.