论品牌科学学的建构与发展

On Construction and Development of Brand Science of Science

系统阐释品牌科学学创立、创生的内在逻辑和孵化基础,在对品牌科学学的研究对象、研究内容、学科性质及其属性进行初步界定的基础上,对品牌学的学科体系进行了深入探讨,提出了品牌科学分类的基本框架,并重点构建了以普通品牌学、理论品牌学、专门品牌学、应用品牌学、范畴品牌学和历史品牌学六大部门及其分支为主导的品牌学科体系结构。

On the basis of demand of society development, rising of brand science development and action of relevant advanced discipline, the paper analyzes systematically inherent logic and incubate basis of appearance of brand science of science. Then researches initially on object, content, discipline character and attribute of brand science of science. Finally, explores systematically discipline system problem of brand science, puts up a basic framework of brand science classification, and constructs emphatically brand discipline system of general brand science, theory brand science, special brand science, application brand science, field brand science, and history brand science, in order to promote co-evolution development of brand theory, brand enterprise and brand discipline in china.