摘要
随着环境要素日益趋同,无利润区出现并扩大,一些高瞻远瞩的大企业已经将目光由市场份额转向利润,但是相当多的中小企业依然没有意识到形势的严峻。针对中小企业定位、目标以及优势,占领利基市场、依附生存、价值链依利润区定位、专业化集中、产销中介等为适合中小企业的利润模式。
With the gradual convergence of environment, the regions of non-profit appear and expand. Some foresight large enterprises have turned from market share to profit. However a lot of small and medium-sized enterprises (SMEs) are still not aware of the severe situation. Through the analysis of positioning, objectives and advantages on SMEs. we can provide ten profit models suitable for the SMEs, such as occuping the provit market, attaching and existing, value chain orientation based by the profit region, specialization concentration and production and marketing medium, ete.
出处
《经济与管理》
2008年第6期55-59,共5页
Economy and Management