国外公司公民思想研究新进展

The New Development of Corporate Citizenship In the West

公司公民思想是20世纪90年代公司社会责任概念与利益相关者理论相融合的产物，先是由公司在实践层面运用，然后得到了政府的推动，最终激发了学者们的研究热情。公司公民思想的内涵由初期的局部观逐步发展到目前的营销工具观和战略投资观，公司公民思想的发展历经初始、参与、创新、整合和转型五个阶段，公司公民思想发挥作用需要具备一定的制度条件。

Corporate Citizenship, a Pruduct of Integration Between Corporate Social Resposibilitity and Stakeholder Theory, Which was First Used in Practice by the Corporate Level,then by the Government to Promote, and Ultimately Inspired the Enthusiasm of Scholars. The Content of Corporate Citizenship, from the Early Part of Progressive Development, is Veiwed as a Marketing Instrument and Strategic Investment. The Stage of Development of Corporate Citizenship is the Elementary Stage, the Engaged Stage, the Innovative Stage, the Integrated Stage and the Transforming Stage. To Put it into Use, Corporate Citizenship Needs to Meet Certain Institutional Conditions.