高职电子商务专业人才培养思路——电子商务专业调研

Views on E-commerce Personnel Training in Higher Technical and Vocational School——A survey and analysis of E-commerce profession

针对目前电子商务专业学生就业率底的现状、教师和学生对电子商务认识的误区,本文就高职电子商务专业的企业用人需求进行了调研,根据调研情况,提出制订高职电子商务专业人才培养的思路及建议。

A survey was carried out on the social demand of E -commerce professional via interview and questionnaire. Based on the analysis of the present employment situation of E - commerce speciality students and the misleading viewpoints on E - commerce from teachers and students, curriculum and teaching model enhancements were proposed for E - commerce education in higher technical and vocational school.