论保险经纪公司的发展策略

On the Strategy of Insurance Broker Corporation

随着我国宏观经济形势的持续向好,我国的保险中介市场获得了迅猛的发展。然而,由于多方面的原因,目前大多数保险经纪公司的发展停滞不前,处于瓶颈状态,甚至有的保险经纪连生存都难以维持。文章试图从一个实操的角度来分析保险经纪在现阶段存在的问题,并为提升保险经纪企业的发展空间提出相应的营销策略、融资策略和人才策略。

Under the good environment of macro economy in China, Chinese insurance market gained rapid development. However, nowadays most of the insurance broker corporations are in the development bottle-neck phase, and some even cannot exist due to many factors. This paper analyzed the problems in insurance broker corporations from the view of practice, and then put forward related strategies of marketing, financing, and human resources for the development of insurance broker corporations.