名茶 知名度 品牌——试谈磐安茶叶主导品牌建设之路

Famous Tea,Well-known Tea and Well-known Brand

本文回顾了磐安县茶叶主导品牌建设的三个阶段,名茶、知名度、品牌,分析了茶叶主导品牌建设中的一些误区,指出了今后磐安县茶叶主导品牌建设的努力方向。

The present paper reviewed the development of leading tea brand, which was divided into three phases, i.e. famous tea, well-known tea and well-known brand. The mistakes in developing tea brand were analyzed. The aspects related to develop leading tea brand in Panan County were discussed.