论高职院校职业美学教学

On Occupational Aesthetics Teaching in Higher Vocational Colleges

随着社会的不断发展,按照美的规律把握世界、改造世界已成为当代科学、文化、经济发展的需要。在市场经济条件下,产品的造型包装、商标设计、广告宣传、城市的规划与开发、自然环境和资源的利用与保护、商品的推销,甚至服务行业的言行举止,都表明职业美学在高职院教育、教学活动中有着举足轻重的作用。

With continuous development of society, to observe and transform the world according to law of beauty has become the needs of contemporary development of science, culture and economy. Under market economy, product modeling, packaging, trademark design, advertising, urban planning and development, the use of natural resources and protection, and commodity marketing, even the demeanour of the service sector, all show the decisive role of occupational aesthetics in the teaching activities of higher vocational college.