摘要
媒介产品是媒介用以征服市场的武器。媒介产品作为一种特殊的商品,它只有符合受众的需要才能赢得市场。从政治经济学基本原理出发,阐述媒介产品的属性、使用价值与价值,并进行媒介产品的定位分析和开发分析,其目的在于明确媒介产品的特殊性,使媒介组织在当前激烈的市场竞争中得以生存和发展。
The medium product is a kind of special commodity. It can win in the market only when it meets the audiences＇ needs. The research in view of the medium product has become a key point of medium research. This paper embarks from the basic principle of the political economy and elaborates the medium product＇s attribute, the use value and the value, and carries out an analysis of the localization and development of the medium product. The goal of the paper is to promulgate the particularity of the medium product and help the medium organization to be able to survive and develop in the current intense market competition.
关键词
媒介产品
经济学
媒介组织
市场
medium product
Economic
medium organization
market
