横县伏波庙会旅游开发策略初探

Tourist Development of Fubo Temple Fair in Heng County

横县伏波庙是当地民众为纪念东汉伏波将军马援平乱安民、疏河通航的功绩而立的。伏波庙会活动是横县乃至岭南壮族民众民间信仰、宗教文化以及文化生活的反映,对国内外游客存在一定的吸引力。在旅游业迅猛发展的今天,探讨开发伏波庙旅游资源、改善旅游环境的策略有着积极的现实意义。

Fubo Temple Fair in Heng County took shape to commemorate General Fubo of the East Han Dynasty because he made great achievement in putting down the revolt to bring peace to the mass and dredging the river for free shipping. This fair shows the folk belief, religious culture and cultural activity of the Zhuang People in Heng County, even in the Lingnan. This paper, on the basis of its attraction to the tourists, has attempted to put forward some strategies of developing its tourist resource and advancing the tourist environment. It is of realistic significance in today＇s great tourist development.