高油价下国际大物探公司的发展动向

Development trend of large international geophysical companies in high oil price period

近几年,受高油价带来的高利润的驱使,石油公司纷纷加大勘探投资力度。全球油气勘探开发市场异常活跃,物探公司盈利增加、物探市场规模不断扩大以及物探行业的技术进步都为物探行业的发展带来了机遇。但是,受资源国加强资源控制、重点勘探地区进入难度和风险加大、勘探成本上升、人力资源短缺等因素的影响,物探公司也面临一些新的挑战。为此,国际大物探公司纷纷调整发展战略和经营策略,主要动向包括;1)通过兼并收购提高综合竞争力;2)实施蓝海战略,实现价值创新;3)积极塑造物探技术品牌形象;4)重视价值链的纵向和横向延伸;5)重新处理旧数据体增值;6)采用新技术、新设备,实现增效降本。我国石油物探企业应借鉴国际大物探公司的成功经验,密切关注物探市场变化趋势,抓住市场机遇,结合企业实际,不断调整发展战略。

In recent years,driven by the high profit due to high oil price,oil companies increased the investment in exploration one after another. The oil & gas exploration and development market in the world was very active. The increased profit of geophysical company,the enlargement of geophysical market scale and the technical progress brought new opportunity for the development of geophysical industry. However,geophysical companies faced new challenges due to the influence of some factors including the strengthened resource control by resource-rich countries,the increase of difficulty and risk for entering key exploration regions,the growth of exploration cost and the lack of human resources. Therefore,large international geophysical companies adjusted development and management strategies,with major trends including: (1) improving overall competitiveness by merger and acquisition; (2) actualizing Blue Sea strategy and realizing value innovation; (3) shaping geophysical-technical brand image actively; (4) prioritizing vertical and horizontal extension of value chain; (5) adding value by reprocessing existing bodies of data; (6) adopting new techniques and equipment to increase benefit and decrease cost. The geophysical companies in our country should look to the examples of large international geophysical companies,closely watch changing trends in the geophysical market,seize market opportunities and adjust the development strategy according to the actual conditions of enterprises.