2008年奥运会与青岛市体育旅游可持续发展的研究

A Study of 2008 Olympic Games and Sustainable Development of Sports Travel in Qingdao City

随着北京申奥的成功,青岛市作为2008年北京奥运会的唯一伙伴城市,其浮山湾将成为帆船决赛的分会场。这为青岛市体育旅游产业的发展提供了良好的机遇。由于种种原因,青岛市体育旅游起步虽早,但发展缓慢,存在体育旅游资源开发与利用的程度低、体育旅游市场及项目的宣传环节薄弱、服务及服务设施的配备程度低、体育旅游专门人才缺乏、对体育旅游的理论研究较少等问题。针对这些问题,借鉴历届奥运会举办城市的经验,提出了青岛市体育旅游可持续发展的基本对策。

With the success d Beijing for the bid of 2008 Olympic Games, Oingdao becomes the only partner city to hold the Olympics, and Fushan Bay will be the race water of sailing, which provides a good opportunity for the development of sports travel industry in Oingdao. For various reasons, the sports travel of Oingdao begins early but develops slowly. The problems lie in the low exploitation and use of sports travel resources, lack of marketing and promotion, poor equipment of service and facilities, short of human resource with professional skill, and little studies of sports travel theory. The paper tries to find out the problems, draw references from former host cities of Olympic Games, and put forward the basic countermeasures of sustainable development of sports travel.