售后市场蛋糕之争

Conflict of Interest in Aftermarket

5月中下旬,关于售后市场的会议一个接一个在不同地点召开。不同地点、不同主题围绕着中国售后市场的发展而进行的会议内容在传递着各类信息。随着国内汽车保有量的增多,4S店越来越深刻地意识到服务的重要性,并且继续加大力度采取各种手段挽留住出了保修期的客户。如,天津一汽销售公司推出“服务便利店”模式,海南马自达推出“蓝色扳手”服务品牌,长安福特马自达推出钣金喷涂业务等等。此外,许多4S店开始推出组合式服务,如购买某类产品延长客户保修期;利用社会资源,如与专业救援服务公司联合向车主提供救援服务等等。这些也都是以“服务”为中心而展开。

In the mid and late of May, references about aftermarket convened one by one in different locations. Regarding the development of Chinese auto aftermarket, these conferences in different locations and with different topics transferred various information. Along with the increase of registered vehicles in China, 4S store is aware of that the service is getting more and more essentiality, and will constantly make effort to keep customers who are out of guarantee period, e.g the ＂convenient service store＂ mode of Tianjin- FAW, the ＂blue spanner＂ service brand by Hainan Mazda, and metal panel spray painting business from Changan-Ford-Mazda, etc. Additionally, many 4S stores launched an associated service, such as to enlarge guarantee period for buying some brand product; to provide rescue service to car owner using society resource joint with professional rescue company. All of that focuses on ＂service＂ .