信息多元化时代高校校报面临的挑战与对策

The Challenges and the Correspondent Countermeasures of University School Newspapers in an Era of Information Diversification

在信息多元化的今天,高校校报面临传播方式、传播对象、传播内容等多方面的挑战。校报要继续发挥作用,必须在形成特色、塑造品牌、更新理念、拓宽思路、延伸内容、提高层次等方面实现新的突破。

In the time of diverse information today, university newspaper is facing such many challenges as communicative ways, communicative objects, and communicative contents. University newspaper should continue to play its important role in the features of the form, figuring brand, renewing concepts, broadening thoughts, extending contents and improving levels to make a new breakthrough.