大学生体育旅游消费与山西体育旅游业的发展

Students' Sports Tourism Consumption and the Development of Sports Tourism in Shanxi

随着我国国民经济快速、稳定、健康地发展,以及余暇时间的增多,体育旅游已成为一项"朝阳产业",它对国民经济和社会的发展起着巨大作用。文章通过对山西省6所高校1106份在校大学生的有效问卷调查分析,了解山西省大学生旅游消费倾向及体育旅游消费在大学生群体中的市场需求,对丰富和促进山西省体育旅游业的发展具有重要意义。

With China＇ s rapid economic, stable and healthy development, as well as an increase in leisure time, sports tourism has become a ＂sunrise industry＂, and its economic and social development has enormous role. Based on the University of Shanxi six college students in 1106, the effective survey of college students to understand Shanxi tourism consumption trends and sports tourism consumption in the students groups in the market demand, and rich Shanxi Province and promote the development of sports tourism, stimulate and promote the development of the sports industry is of great significance.