我国企业电子商务建设战略模型的经验分析

Empirical Analysis of Model of Electronic Commerce Strategy in Chinese Enterprises

电子商务战略是我国企业近年来随着信息化环境的改善而产生的一种营销策略,极大地促进了企业营销模式的调整与优化。我国企业电子商务建设战略模型的构建可以有效地指导我国企业电子商务战略的实施与深化。这一战略模型包括电子商务环境、电子商务实施、电子商务成果、电子商务创新四个要素。因子分析可以对理论体系的可靠性和有效性提供检验,从而提高了战略模型的现实性指导意义。

With the development of information environment, the electronic commerce strategy becomes a kind of marketing policy, and it greatly promotes the adjustment and perfection of marketing pattern. The construction of electronic commerce strat egy model may provide great theory identification for electronic commerce practice. The strategy model includes environment, implement, achievement and innovation of electronic commerce. The FA may provide reliable and valid certification for theory model, and then strengthen the application value.