民国时期自贡报纸刊载广告研究

Research on Advertisement in Zigong Newspapers in the Period of the Republic of China

报纸刊载广告既是一种经济现象,又是一种文化现象。广告费、广告种类、广告用语、广告版面蕴藏着丰富的文化信息。民国时期自贡报纸刊载广告,不仅反映出民国时期自贡报业的某些特点,同时也折射出民国自贡的经济、文化和社会生活,对于民国自贡史研究和重组自贡历史具有较高的史料价值。

Advertisement in newspapers is an economic as well as a cultural phenomenon. Abundant cultural information is involved in the fare, types, words, and space of advertisement. Advertisement published on Zigong newspapers in the period of the Republic of China reflected some characteristics of the Zigong newspaper industry together with Zigong＇s economic, cultural and social life in this period, which is of high historical value for the research and the reorganization of Zigong history.