主流媒体的特征分析及中国环境下的主流媒体生存状况

Analysis on the Features of Mainstream Media and the Living Conditions of Mainstream Media in China

探讨主流媒体的特征和内涵,以及在中国语境下的发展条件和发展状况。由于"主流媒体"一词最初即来自报业,近来虽然也出现用来指代广电媒体的现象,但是考虑到广电媒体的历史远远短于平面媒体,且电视业的经营情况较为复杂,所以对主流媒体的分析主要集中在平面媒体范围内。

Discussesabout the meaning and features of mainstream media and itg developement conditions and situations. Since the mainstream media first came from newspaper, industry,though it also referrs to broadcasting and television media recently, but the history of broadcasting and television media is much shorter than the plane media, so the analysis is mainly concerned with plane media.