摘要
电视频道的竞争,不仅指节目内容、节目资源的竞争,还包括频道形象的竞争,这其中包装起了至关重要的作用。起源于美国的CIS(企业形象识别系统)为电视媒体的包装提供了新的理论框架和运作模式。这里重点分析频道包装的原因、CIS理论与电视频道包装策略及如何使电视频道包装脱颖而出。
The competition of the TV channel, in which package plays an important role in , can be divide into the competition of programe , material and channel image. The CIS , origining from America, offers a new theoretical form and practical mode for TV media. The concept and channel package, the reason, the CIS theory and package strategy are proposed.
出处
《湖南工业职业技术学院学报》
2008年第3期91-93,98,共4页
Journal of Hunan Industry Polytechnic
关键词
频道
包装
创新与统一
策略
channel
package
innovation and unity
strategy
