旅游循环经济中的企业赢利机制及其构建

The Preliminary Exploration of Profitable Mechanism of Enterprises in Tourism Circular Economy

企业是发展旅游循环经济的主体。追求经济效益是旅游企业发展的原动力,建立科学合理的企业赢利机制是旅游循环经济发展的前提条件。旅游循环经济发展中的企业赢利机制主要有:政府的绿色激励、游客的溢价效应、公众的口碑效应、企业内部节能降耗、企业之间的代谢共生。应完善激励政策和约束机制,推进能源价格改革,提高绿色消费意识,加强实用技术的研究与推广,推进旅游循环经济示范区建设。

Enterprises play major roles in developing tourism circular economy. The pursuance of economic benefit is the original impetus of tourist industry development. The construction of scientific and advisable profitable mechanism of enterprises is the preconditions of developing tourism circular eeonomy. It contains the following con- tents： green stimulation from government, above par effect from visitors, recommended effect from public, energy saving and consumption reduction within businesses, metabolism and mutualism between individual businesses. We should perfect incentive policy and restrain mechanism, promote the reform of energetic price, enhance the awareness of green consumption, enforce the research and extension of practical technology, and propel the eonstruction of demonstration zones of tourism cyclic economy.