摘要
在当下读者阅读呈现实用性、趣味性、快餐化、浅表化倾向的语境下,电视读书节目具有较大的发展空间。但我国目前的电视读书节目类型单一,定位模糊,缺乏具有个性魅力的主持人,未能真正发挥电视媒体特性,无法实现媒介的品牌化战略。只有利用媒介融合的优势,探索评述型的电视读书节目,并在此基础上尝试链条化的运作,才有可能完成电视读书节目的转型,找到其长久发展的基础。
The television- reading programs in China have a great development space under the context of people showing the pragmatic, interesting, fast and shallow- reading reading tendency. However, there exist in the current Chinese television- reading programs some serious problems, such as monotonous type, obscure position, shortage of characteristic charming hosts. Neither can they really take advantage of properties of television, nor can they achieve brand strategy of media. We should utilize the superiority of integral - media, explore the commentary type of television - reading program and try to conduct the chain - running to turn the present predicaments and find the base which can support a long - term development of the television- reading program.
出处
《湖南文理学院学报（社会科学版）》
2008年第3期90-92,共3页
Journal of Hunan University of Arts and Science:Social Science Edition
基金
湖南文理学院硕士科研启动基金项目"世纪之交的媒体定位研究"(JJQD06052)的部分研究成果
关键词
电视读书节目
类型
困境
品牌价值
未来走势
Chinese television - reading program
type
predicament
value of brand
tendency
