摘要
乡村旅游者前后感知是否存在差异,如果存在差异,让会对乡村旅游者前后环境感知产生影响。运用spss统计软件对乡村旅游地、旅游者进行聚类分析、研究显示,差异很大,且不同聚类之间也存在着明显的年龄、职业差别。乡村旅游地应根据乡村旅游地的特点和不同层次游客的兴趣与需求,强化他的形象宣传及景区建设。
It tries to analyse wether there exist differences in rural tourists, if there be differences, how it would give insight to rural tourism development. Based on the theory of pre-post perceptions, and with the using of statistical software SPSS, a sample of rural tourists are studied. The rcsult shows that differencs do exist, especially in the age and career.Some suggestions are given at the end of the paper.
出处
《信阳农业高等专科学校学报》
2008年第3期76-78,共3页
Journal of Xinyang Agricultural College
关键词
前感知环境
后感知环境
聚类分析
乡村旅游者
pre-perceived environment
post- perceived environment
cluster analysis
rural tourist
