广告英语中修辞的应用与美感传递

The use of rhetoric and aesthetical transformation in English advertising slogans

广告英语除了在词语的运用、句型的谋划上巧妙外,修辞的应用也颇为讲究,修辞在广告文体中起着重要作用。广告英语中修辞手法的应用不仅可以生动形象地传递相关信息,而且可以达到意想不到的美感功效。

The advertisement English should not only delicated plans on suitable words, proper sentence patterns, but also pay more attention to use of rhetorial skills. Rhetoric plays an important role in advertising and at the same time employ different ways of retoric can achieves unexpected aesthetical effect.