关系营销与客户关系管理

Relationship Marketing and the Management of Customers' Relationship

关系营销与客户关系管理是在"大市场营销"背景下"以顾客为中心"的两种不同的管理思想,但两者之间又有着内在的联系,在应用时互相支持。在关系营销的实践中应用客户关系管理,对提高客户满意度,保持与利益群体的良好关系,从而最终实现企业的营销目标具有重要的作用。

There are two different management systems under the climate of ＂big marketing＂. One is relationship marketing; the other is management of customers＇ relationships. Both of them revolve around the clients, and they have internal connection as well. Therefore, they can support each other while applied. In the practice of relationship marketing, the application of the management of customers＇ relationship can play an important role in promoting satisfaction, and maintain good relationship with those concerned interest to realize enterprise marketing goal.