商业银行的营销组织创新

The Creation of Marketing Organization in Commercial Banks

通过合理设计管理层次,正确定位组织职能,实现上下级联动和建立客户经理、产品经理和网点"三位一体"的营销平台,可以克服我国国有商业银行营销组织模式中存在的机构层次过多、各类营销人员定位模糊等缺陷,从而实现营销组织模式的有效构建,提高商业银行的核心竞争力。

By means of designing reasonable managing levels, defining organizational functions correctly, realizing the interaction between head bank and the branch banks and establishing marketing platform of combining client manager, product manager and the sub-branch banks, some drawbacks in marketing organizational modes in our commercial banks can be overcome to realize the effective construction of it and promote the core competition of commercial banks.