摘要
受众对电视节目的选择行为是一个实践问题。受众的收视动机、态度、个性与生活、记忆、收视对象与收视情境等因素影响着受众的选择行为。受众电视节目选择的类型有名义型、有限型与扩展型三种,并经历五个阶段:明确问题、信息搜寻、评价方案、收视行动与收视后行为。
Viewer＇s choice of TV programmes is a matter of practice. The motive, attitude, personality, life, recollection of the viewer and objects viewed and viewing circumstances influence the choice. There are three types of TV programme choice, namely titular, finite and expanding, going through five stages： defining, seeking, commenting, viewing and postviewing.
出处
《南京理工大学学报（社会科学版）》
2008年第3期93-97,共5页
Journal of Nanjing University of Science and Technology：Social Sciences
关键词
受众
电视节目选择
影响因素
类型
过程
viewer
the choice of TV programmes
influencing factor： type
process
