企业新产品开发及其策略

Enterprise's New Product Development and Strategy

阐述了新产品开发的重要性和必要性,开发新产品应遵循的原则及开发策略,论述了边缘产品的功能和效用,提出了降低新产品开发风险的措施。

This article describes the importance and necessary of new product development, the principle and strategy which should be followed when developing new product. The function and avail of the brim product are discussed and the measure which is used to reduce the new product developing risk is also proposed.