导入CIS战略，塑造体验式重庆会展品牌

Re- moulding Chongqing＇ s Exhibition Brand by Introducing CIS Strategy

体验经济已经走入我们的生活。会展品牌与体验经济有着天然的联系，作为会展品牌管理者可以导入CIS战略，从会展企业本身微观层面塑造体验式重庆会展品牌。

The experience economy is becoming part of people＇ s life. Experience economy is naturally related to conference and exhibition brands. Conference and exhibition brand managers in Chongqing should introduce CIS strategy and mould experiential conference and exhibition brands of Chongqing from the micro perspective of the conference and exhibition enterprises themselves.