旅游目的地营销体系构建中的政府行为选择分析

A Government Action Selection Analysis on the Course of Building Tourist Destination Marketing System

从我国旅游业发展的现状上看,应该说在未来一个较长的时间内,国家级、省级的整体旅游营销任务还是有必要由政府及政府的相关部门来承担;毕竟单个的地区及企业在旅游促销时,所关注的主要还是推销他们自己的产品,难以顾及到整个地区整体旅游目标的实现。

According to our country tourist development present situation, the paper thinks tourist sell assignment need government bear in the years to come, single region and enterprise main thoughtful itself product and do not follow with interest in realizing region tourist development target in conducting tourist sell.