4Reick, Dean. Balancing Ethics and Profitability [J]. Direct Marketing, 1998, 61(6) : 53 -56.
5Hoffman, James Jet al. The Effect of Firm Profit Versus Personal Economic Well Being on the level of ethical responses given by managers [ J ]. Journal of business ethics, 1998, 17(3) : 239-244.
6Bowie, N.E. Business ethics[ A]. In: DeMarco, J. and Fox, R . (eds.). New Directions in Ethics: the challenge of applied ethics [ C ], London: Routledge and Kegan Paul,1986 : 158 - 172.
7Gilbert, Joseph T. Teaching business ethics: What, why, who, where and when [ J ]. Journal of Education for Business. 1992, 68 : 5 - 8.
8Trevino, Linda Klebe et al. Moral Person and Moral Manager: How Executives Develop a Reputation For Ethical Leadership [ J ]. Califonia Management Review, 2000, 42 (4) : 128 - 142.
3COLLINS,D. The Quest to Improve the Human Condition: The First 1,500 Articles Published in Journal of Business Ethics[J]. Journal of Business Ethics, 2000,26 (1) :1-73.
4HOFFMAN, W. M. , MOORE, J. M. Results of a Business Ethics Curriculum Survey Conducted by the Center for Business Ethics [J]. Journal of Business Ethics, 1982 (1) :81-83.
5FREDERICK,W. C. One Voice or Many: A Response to Ellen Klein[J].Business Ethics Quarterly, 1998(8) .. 575 -579.
6SOLBERG, J. , K. C. STRONG, C. MCGUIRE: Living (Not Learning) Ethics [J]. Journal of Business Ethics, 1995(14) :71-81.
7SHEPARD, JON M., GOLDSBY, MICHAEL G., GERDE, VIRGINIAW. Teaching Business Ethics through Literature [-J~. Teaching Business Ethics, 1997 (1) : 33-51.
8WATSON , CHARLES E. Using Stories to Teach Business Ethics [J].Teaching Business Ethics, 2003 (7) : 93- 105.
9MACFARAME, BRUCE. Developing Reflective Students: Evaluating the Benefits of Learning Logs within a Business Ethics Program[J]. Teaching Business Ethics,2001(5) : 375 -387.
10BISHOP,T. Integrating Business Ethics into an Undergraduate Curriculum [J]. Journal of Business Ethics, 1992 (11) : 291-299.
