需求具有价格敏感性的供应链收益共享契约设计研究

On Supply Chain Revenue-Sharing Contract Design under Price-Sensitive Demand

本文研究了供应链收益共享契约的协调问题。在综合考虑最终销售价格为内生变量和剩余产品残值与生产成本相关的情况下,建立了供应链收益共享契约协调模型,并借助报童模型对零售商和供应商的决策行为进行分析,给出零售商最优决策行为和契约参数(?)取值范围的计算公式。最后进行了数值实例分析,验证了供应链收益共享契约的有效性。

The revenue-sharing contract of supply chain coordination under price-sensitive demand is stud- ied in this paper. At first, the revenue-sharing contract coordination model of supply chain is built when the end-consumer demand is price sensitive and the scrap value of the overplus product is related to its production cost. Then, the optimal decision of the retailer is suggested and the calculation formula of the range of contract parameter φ is given after analyzing the decision behaviors of the supplier and the retailer respectively, At last, an example is used to verify the results and the effectiveness of revenue-sharing contract in supply chain coordination was confirmed.