我国校园SNS受众媒介使用的调查

Survey of How Chinese SNS Audience Using Media in Campus

本文调查了我国校园SNS受众的社会结构特征、媒介接触情况、媒介使用偏好和媒介使用满意程度。本次调查的结果显示了我国校园SNS受众的一般特征,并在此基础上证明寻求网络认同依然是SNS媒介使用的首要功能,人际交往并没有现实回归。

In this context, we have surveyed audience＇s media exposure in our country, media preferences, and sarisfaction with media using. This survey also has inspected the structural characteristics of campus SNS audience in China, needs and motivation of media using. This survey shows that the hunger for network recognition is still the primary function of SNS using, and interpersonal relationships did not return to reality. On the contrary, awareness of ＂show＂ and the background in front of the scene, make the virtual network space flail of variables. The real still our future prospects for exploration.