当前媒体娱乐的价值取向——从《亮剑》、《大长今》的火爆及《第一次心动》的叫停分析

On the Value-preference of the Current Media Entertainment——On the Popularity of TV Plays of Liang Jian,Da Chang Jin and the Licence Suspend of Heart Moving for the First Time

中国的媒体娱乐化走到今天,不得不思考这样一个问题,即如何定位自己的价值取向。笔者以为,当前媒体娱乐的价值取向应该在于:摆脱过度大众化的困扰,淡化神话式英雄情结,向平民化路线靠拢;在通往平民化的途中,媒体绝不可忽略所肩负的民族价值重构的重任。基于此,在当前社会转型期,媒体娱乐应走以下路径:在追求创新理念的引领下,既要从传统文化中汲取营养,也要从大众文化中吸取快适、轻松的要素,使媒介在提供娱乐的同时,重塑起易于被民众接受的精神的崇高。

Today, we have to think over such a question that is how to orient the value of entertainment in media . We think the value of entertainment should lie in： escaping overly trouble of mass culture, diluting complex myth of the hero, moving closer to the line of civilian population, In the way of access to civilians, the media can not ignore the shoulders of the national value reconstruction, Based on this, in the current period of social transition, the entertainment of media must take the following path ,that is the pursuit of innovative ideas in the lead, drawing nutrition both from the traditional culture, and from mass culture of its fast, delighted and easy elements so that the media can reshape the spirit of the noble that can be accepted by the public.