区域小媒体广告的长尾效应

Long Tail Effections of ADs in Small Regional Media

"长尾理论"的引入,有望颠覆传统的80/20法则,引起企业、团体,特别是中小企业目标市场策略的重大变革。本文通过对长尾理论和区域小媒体广告的内涵的阐述,找到二者之间的契合之处,并结合区域小媒体广告的特点,讨论企业合理利用区域小媒体广告策略所带来的长尾效应。

Introducing of Long Tail Theory is expected to topple over conventional 80/20 principle and results in great revolution of target marketing strategy in enterprises, groups, especially in medium-sized and small companies, This article has found the connection between Long Taft Theory and meaning of ADs in small regional media by expatiating on these two. And the authors, combining the characteristics of ADs in small regional media, disscuss Long Taft Theory that is fetched by the enterprises scientificly using ADs in small regional media.