乾隆时期白话小说市场及出版方式

Colloquial Fiction Publishing and Spreading in the Era of Chien Lung

乾隆时期的小说出版传播是小说研究领域没有彻底解决的一个问题。乾隆时期文化环境和经济环境的特殊性导致小说出版业发生了变化,书坊主为了保证小说出版可以获得利润,采取了各种刊刻和经营措施。同时亦出现了书坊主联合刊刻小说的现象,并在一定时期内对某种小说的刊刻销售市场进行垄断。

The Colloquial fiction publishing and spreading in the era of Chien Lung is a problem that hasn＇t been solved completely. The cultural policies in the era of Chien Lung changed the publishing of fiction. This has very obvious influence to the fiction publishing and spreading. The phenomenon which personal publishing team and monoply publishing market has appeared.