试论生态旅游“大众化”与大众旅游“生态化”

On "Eco-tourism Massing" and "Mass-tourism Greening"

自20世纪90年代以来，生态旅游受到世界各国的青睐，已俨然成为发展旅游业的制胜法宝。但现实中，生态旅游发展遭遇的诸多问题使人们开始醒悟：生态旅游本身也有不可持续性的成分，通过生态旅游“大众化”维持旅游业可持续发展似乎越发偏离发展生态旅游的初衷；同时，大众旅游长期以来蒙受“不可持续”不白之冤。人们需要重新认识大众旅游——其可持续性成分与生俱来。

Based on the probe into the very nature of ecotourism, this study refutes the claim of ＂ecotourism massing＂ and, by re-examining our conception of traditional mass tourism, proposes that ＂mass-tourism greening＂ shall be the right choice for tourism development in reality, and suggests that the growth of ecotourism in China must take into account the issue of ＂localizing＂ in consideration of the actual conditions in China.