有限信用下旅游电子商务的发展

Development of Tourism E-Commerce Under the Limited Credit

旅游电子商务的发展与普通电子商务的发展一样遇到了信用危机,如何解决信用危机以促进旅游电子商务的发展成了一个极大的难题。在研究旅游电子商务的特殊性的基础上,分析旅游电子商务信用危机产生的原因,构建旅游电子商务的信用层次金字塔模型,探讨当旅游电子商务信用处于最低层次时的旅游电子商务发展的方法,对促进我国旅游电子商务的发展有重要意义。

The development of the tourism e - commerce met credit crisis, the similar to development of the common electronic commerce. How to solve credit crisis and promote the development of tourism e - commerce became a tremendous hard problem. Analyses the causes of tourism e - commerce credit crisis, study the particularity of tourism e - commerce and set up a pyramid level model of e - commerce credit. At the end discuss the method of tourism e -commerce development when e -commerce credit placed in the lowest level.