心理契约视角下的雇主品牌探析

Study on Employer Brand in view of Psychological Contract

本文从心理契约的角度对雇主品牌作了一定的剖析,探讨了雇主品牌的心理性契约属性,研究了雇主品牌如何通过心理契约而发生作用,并指出雇主品牌要契合心理契约的内容,随着心理契约内容的变化而变化。

In view of psychological contract, this article explain the employer brand, discuss the psychological contract attributes of employer brand, and study how the employer brand affects through the psychological contract. The employer brand must conform to psychological contract content, and change along with the psychological contract＇ s change.