县域城镇旅游形象的个性化定位分析

The Research on Distinctive Positioning of County Tourism Image

旅游形象定位是影响县域城镇旅游业发展的重要因素。本文分析了县域城镇旅游地的形象感知弱势、形象定位工作中存在的问题以及制约因素,提出了进行个性化定位的策略、原则和技巧。

The research on the tourism image analyzes the weak cognition of tourism image, the image. The author presents the way distinctive has great influence on the development of tourism. The paper difficulties and problems in the positioning of county tourism promotion in tourism strongly, to improve the tourism image of county.