基于SWOT的柳州铁路局客运市场分析

Analysis of the Liuzhou Railway Bureau Passenger Transport Market Based on SWOT

对柳州铁路局客运市场进行SWOT分析是确定其客运营销战略的前提和基础。文章运用SWOT分析法分析了柳州铁路局客运市场环境,得出了柳州铁路局客运面临的外部机会主要有旅游资源丰富、西部大开发、旅客运输市场不断扩大等;外部威胁为吸引区内经济不发达、其他交通方式发展迅速、旅客运输质量要求越来越高等;自身优势有发达的线路网、强大的信息网和完善的设施网支持,旅行速度较快,旅行更安全等;劣势为直通客车数量太少,主型客车不足,空调车运用非常紧张,从业人员服务意识不够强等。

Analysis of the passenger transport market based on SWOT is the base to make marketing strategy of Liuzhou railway bureau. The paper uses SWOT method to analyze the domestic and foreign environment of the market of railway passenger transport of Liuzhou, finds passenger transport of Railway Bureau of Liuzhou faces external chance that mainly has tourist resources to be abundant , the development of western regions , passenger transport market are expanding constantly etc. ; External threat are as follows： the economy in attractive district is under--developed, other traffic way have developed rapidly , quality requirement of passenger transport are higher and higher;it＇s own advantages include developed circuit network , strong information network and perfect facility network support, the traveling speed is very fast, travel is safer,etc. ; Inferior position is the too little quantity of through passenger train, main passenger train are insufficient, it is very much nervous for air--conditioned passenger train to use, serving consciousness of employees are not strong enough , etc.