论和谐营销

Research on Harmonious Marketing

在对目前和谐营销理念回顾的基础上,提出了和谐营销内涵的新定义;运用系统科学的方法,研究了和谐营销系统各子系统的和谐要素,得出和谐营销系统的构建需要各参与者各行其责的结论。

When reviewing current philosophy of Harmonious Marketing, this paper raises the new definition of Harmonious Marketing, and applies systematic analysis to study every harmonious factor contributing to every sub--system of Harmonious Marketing, and concludes the solution of constructing the Harmonious Marketing System as： every participant should carry its responsibility.