论新闻传播专业的广告学课程建设与教学改革

On the Curriculum Design and Teaching Reform of Advertising in the Major of Journalistic Communications

广告学课程目前是高校新闻传播专业的一门必修课程,因该课程的实践性比较强,再加上上广告事业的日新月异,广告学作为一门课程而言需要不断发展建设,教学内容、方法、目标都需要不断改革。本人作为新闻传播专业的广告课程任课老师,将以教学实践中的体会与现代课程论结合,谈谈新闻专业广告学课程的建设与教学改革方向。

Advertising is a compulsory subject for the major of journalistic communications in universities. With the rapid development of advertising, this subject calls for enrichment in curriculum design as well as teaching reform in content, methods and objectives. The paper is a study in this sense.