建筑市场竞争中的报价策略与应用探析

Quote strategy in the competition of architecture market and analysis on its application

针对目前嘉兴建筑投标市场"僧多粥少"的现状,全面深入地探讨了工程项目投标中报价决策的制订、报价策略的分析以及报价技巧的运用等方面的内容,以提高企业的中标率,从而增强企业的竞争力。

In view of the present situation of ＂the gruel is meagre and the monks are many＂, it elaborates the make of quote decision, quote strategy and application of quote skills, so as to enhance the ratio of winning the bid, which in turn ,will improve the competitiveness of enterprises.