摘要
电脑游戏产业发展的潜力越来越大,其产品特征和消费者行为特征决定了未来的产业发展特征和趋势。企业应根据消费者行为特征和产业发展趋势来制定相应的产品策略,进行技术创新、提高产品质量、提高游戏耐玩度、情感体验等。
The development potential of computer games industry grows faster and laster. Its product characteristics and consumer behavior characteristics determine the industry development characteristics and trends. Enterprises should base upon the consumer behavior characteristics and industrial development trends to establish corresponding product strategy and innovate technology, improve the quality, endurance and emotional experi- ence of the products, etc.
出处
《西安邮电学院学报》
2008年第2期5-8,12,共5页
Journal of Xi'an Institute of Posts and Telecommunications
关键词
电脑游戏
消费者行为
产业趋势
产品策略
computer games
customer behavior
industry trend
product strategy
