中国手机产业市场结构分析

Analysis on market structure of moblie phone industry in China

从市场结构理论体系出发,沿用该体系惯用的研究方法,结合信息产业部和专业咨询机构的统计数据以及当前该行业的相关法律政策,从我国手机产业的市场集中度、产品差别化和进入壁垒入手,全面分析了我国手机产业的市场结构,认为专业化分工和产业链整合是新一轮市场格局调整的重心。

By using the related statistical data and according to the current law and policy of the mobile phone industry in China, this paper comprehensively analysect the market structure character of the mobile phone industry in China from the market concentration, the product differentiation and the entry barriers based on the market structure theoery. It is concluded that professional work divison and industry chain syncretizing is the baryeenter of the new turn market structure adjustment.